Advertising
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11 chapters
Published
May 2008
Licence
Advertising by Business and Learning Connections is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License.
A Glass and a Half Production with Cadbury
Cadburys hold some of the longest established brands in the world. How do they keep these brands relevant and maintain, over decades, an engagement with customers old and new. What role does the "Glass and Half Full Productions" device play in 21st century advertising?
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