Logistics

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Nine chapters

Aspray's origins
Competitive landscape
Critical success factors
B2B customer demand
Aspray's strategic advantage
Advantages and disadvantages of concentrating on a specific market sector
Technology
Branding and promotion
Challenges to come

Published

June 2006

Stuart Laight is Managing Director of a family run regionally based transport business called Aspray Logistics and is interviewed by John Perks of Matthew Boulton College. The interview covers a range of business issues including IT, branding, market specialisation etc.