Relationship Marketing

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Published

November 2007

Licence

Creative Commons License
Relationship Marketing by Business and Learning Connections is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License.

Cadbury experts and the famous Gorilla adverts help the Project construct relationship marketing video material which shows where marketing is going in the new world of social networking.

Update 17/09/2008
Initially the material shown was produced following the successful social networking campaign to bring back the Wispa bar for a short period. Cadbury subsequently decided to bring the bar back for good, and the additional final chapter explains how this came about.

Keywords

  • social networking
  • viral

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